There may be many factors impeding upon your organisation’s initiative to increase employee usage of public transport. Here are some common mistakes employers make when rolling out new commuting schemes.
1. Constant Communication
When trying to change your employee’s mobility habits you are talking about changing entrenched behavioural patterns. This doesn’t happen overnight, some individuals will only change gradually over the years.
“The single biggest mistake companies make when launching their new mobility initiatives is their failure to follow up with a consistent focus.”
To change the way your company gets to work you need to make sure employee mobility is perpetually front and centre.
2. Engagement is Vital
Just because you know something, doesn’t mean anybody else does. Even companies who are great at creating employee awareness fall short when it comes to designing an effective internal scheme available to support staff to travel smarter.
“For best results, complement bigger awareness campaigns with personal touchpoints.”
In smaller companies, conduct an annual mobility review with each staff member. In bigger companies, organise additional questions within annual performance reviews regarding your mobility scheme.
3. Think Long Term
It’s great to aim for the stars. However, mobility transformation is not a short-term game. Don’t get disheartened if you have a company with 500 people and only 5 new people have opted to start cycling to work after a sustained campaign. If these results are replicated year on year, you’ll find your organisation slowly but surely getting to a really good place.
4. Rule By Committee
As mentioned it is vital to your organisation’s mobility initiatives to build a network of internal champions who advocate for new policies and build support among their peers.
“However, try to avoid being ruled by committee. Establish clear roles and responsibilities for these groups.”
The last place you want to be is needing cross-departmental buy-in every time you want to make a small change. If this happens, your committees will start spending your budget like it is their budget and you will find people pulling in all directions.
5. Failure To Consult
Changing mobility habits can be an emotive issue. People don’t like change. A key to success is bringing people on the journey with you. Make sure your staff is properly educated on the positive impact of the mobility scheme changes. Communicate how practical the transition will be, while relating to their frustrations. Otherwise, you will be left with constant backlash from employees worried about the unknown.