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Changing Company Commuter Habits

IDENTIFYING YOUR STAFF’S MOBILITY NEEDS

When you are looking to move the dial on your companies modal mix, your first port of call should be extensive employee consultation. Every staff member will have unique commuting preferences. Tools such as surveys and focus groups allow you to identify and accommodate the range of staff mobility needs.

Surveys
Surveys are a great way to get an understanding, at scale, of your employees’ mobility habits and feelings. To effectively survey your staff on employee mobility, structure your queries into two sections.. The first section should focus clearly on your staff’s current mobility habits and requirements.

  • Location of residence
  • Means of travel
  • Length of travel
  • Total daily travel time
  • Cost of commute
  • Usage of workplace mobility schemes 

The second portion of the survey should focus on how your employees would like to travel to work.

  • Preferred means of travel
  • Barriers to preferred means of travel
  • Ways company could support preferred means of travel.

Surveys can be conducted quickly and allow you to gain valuable insights into the mobility patterns of your workplace. Surveys arm your organisation with key data necessary for decision-making on your next mobility strategically.

Focus Groups
Focus Groups are a great way to dig deeper into employee sentiment and to soundboard any new initiatives. Always try to pull a diverse range of employees from different departments and levels. In addition, the hiring of an external facilitator can unveil the true thoughts of the focus group by allowing the members to express themselves in front of an unbiased professional. As a method of recording the qualitative data, filming focus groups allows you plenty of material which can be edited into bite-size clips. These clips can bring mobility issues to life when looking to build greater support with senior management.

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CREATE A CULTURE OF OPTIMISED MOBILITY

No individual can single-handedly created a culture of optimising mobility in an organisation. In order to accelerate the diversification of transport methods, it is important to build a company-wide culture and make sure to avoid common mistakes.

To build this culture, people need to become aware that they don’t become a broken record. The last thing anyone wants to become is that singular voice who is constantly perceived to be droning on about the same issues. There are a number of ways to avoid this and make it more popular to change how you get to work.

Working Groups
By creating a workplace mobility group, you can bring a wide cross section of the business together to support your efforts. Make sure to use the group correctly. Working groups or task forces will work best when it comes to generating ideas and acting as a soundboard. If you spend too much time getting into the minutiae of how to implement certain schemes you may find your progress starts to stall.

Champions
Early on in the process, identify people within the organisation who are passionate about changing how people travel to work. Create a formal or informal network of “Mobility Champions”. Ask them to help you at events, ask for their opinions, let them know inside hints on upcoming initiatives. If you get these people excited about what the company is doing they will become strong advocates to their co-workers.

Daithí de Buitléir

Daithí de Buitléir

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