{"id":300,"date":"2018-06-28T09:14:11","date_gmt":"2018-06-28T09:14:11","guid":{"rendered":"https:\/\/parkpnp.com\/blog\/?p=300"},"modified":"2024-02-05T23:25:08","modified_gmt":"2024-02-05T23:25:08","slug":"does-my-car-park-need-an-app","status":"publish","type":"post","link":"https:\/\/parkpnp.com\/blog\/does-my-car-park-need-an-app\/","title":{"rendered":"Does My Car Park Need An App?"},"content":{"rendered":"

Apps are everywhere and every business out there wants their own version on everyone\u2019s phone. But is it really important for every business to have one? <\/span><\/p>\n

Apps look cool and can be really powerful tools for car parks, providing information, processing bookings and payments and opening a communications channel with customers. However, people are precious about what apps they have on their phone. Apps need to be easy to use and super useful to earn a place on your average phone or tablet.<\/span><\/p>\n

A few years ago it was all the rage for owners and operators to spend a chunk of cash developing their own apps but they more often than not ran into three key challenges. <\/span><\/p>\n

i) Experience<\/b><\/p>\n

App users are used to super slick experiences from Airbnb, Uber and Deliveroo. They expect easy to use products. Clunky outsourced apps which aren\u2019t regularly maintained and have lots of bugs are never going to capture the imagination of digital natives.<\/span><\/p>\n

ii) Cost<\/b><\/p>\n

One can get a new app built for a few thousands euros. The problem is it won\u2019t be particularly functional. Building a new app that people will use is super expensive, many big companies have stretched into the millions trying to come up with cool parking apps and still haven\u2019t caught the imagination of the wider public.<\/span><\/p>\n

iii) Distribution<\/b><\/p>\n

Getting people to download an app can be tough especially when it comes to parking. Unless somebody is a really heavy user of your car park they won\u2019t download the app. Otherwise they\u2019d need a separate app for every car park they use.<\/span><\/p>\n

With tangible benefits to have an app, car park owners and operators are increasingly looking to companies like Parkpnp<\/a> to get the benefits of an app without the capital outlay or the difficulties of getting up and running.<\/span><\/p>\n